Nrc.next article on Obama’s 2012 digital strategy

In a previous post I detailed part of my roadtrip through the U.S. One of the main reasons for being here is to research the campaign, specifically the “ground game”. I wrote an article for Nrc.next about it: “Obama brengt iedereen in kaart”, focussing on the Dashboard tool, which keeps impressing me (as does the overall use of technology by the Obama campaign during this cycle).

De ware innovatie van de Obama-campagne is grotendeels onzichtbaar. De fysieke partijkantoren worden namelijk aangevuld met duizenden virtuele minikantoortjes.

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