Bright article on the future of political campaigns


There are a couple of Dutch outlets I always wanted to publish for and Bright magazine is one of those publications. Last year I wrote a trio of blogposts on the Race for the White House. Bright #49 offers an extensive section on the future of technology in 2020. My contribution focuses on the future of presidential politics based on my experiences over the last couple of years following Dutch and American campaigns. The article talks about current and upcoming trends like big data, analytics and micro targeting. The article is called: “Nerds winnen de verkiezingen. Politieke campagnes in 2020”. I do recommend you to buy the entire magazine, it’s worth reading!

Download column (.pdf)

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