Nrc.next article on player trading

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They don’t call themselves “player realtors”, but that is essentially what they do. Companies like Chartboost are in the business of moving mobile game players around. Via advertising technology in mobile games, e.g. so called “interstitials”, players of game A are shown a fullscreen advertisement of game B. If players click, and if these same players then install game B, the serving party (in this case, those offering game A) get an amount per player. Players (who install and play) these days cost between 0.50$ and 4$. This fascinating new aspect of mobile gaming, which is largely driven by data, “player acquisition managers” and parties like Chartboost is the subject of my Nrc.next article. I interviewed the Dutch managing director of Charboost, as well as the CEO of iQU and one of the developers of the Dutch mobile indie game studio Gamistry.

I very much welcome comments, tips, or insights on the subject of “player trading”, so drop me an email if you want to talk about this some more!

Ook mobiele games worden gratis. Geld verdienen de studio’s met kleine aankopen // Maar dan moet je wel spelers hebben // Daarom zijn er nu spelersmakelaars die handelen in gamers

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