Article for inGovernment on data driven campaigning


For inGovernment’s september issue I wrote an editorial about data-driven campaigning. InGovernment is an ICT & government focused Dutch outlet, you can get a free subscription here. My article discusses the use of data in Obama’s 2012 presidential campaign. I discuss the use of voter data for TV ad buying and email. I briefly reflect on the developments in the US and relate them to the upcoming Dutch local elections.

De Amerikaanse verkiezingsavond heeft één ding overduidelijk gemaakt: het tijdperk van de data-gestuurde politiek is aangebroken.

Read the article online here

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