Book chapter on the mainstream coverage of Gamergate

Much has been said about #gamergate. There are almost a dozen high quality scholarly articles that look at various aspects of the movement’s emergence, its goals, its effects, and much more. We decided to build on this work by analyzing how the event was covered in mainstream US publications. Our chapter is part of an edited volume titled ‘Mediating Misogyny’, which foregrounds the intersection of gender, technology, and media. Framed and informed by feminist theory, the book offers empirical research and nuanced theoretical analysis about the gender-based harassment women experience both online and offline. The contributors of this volume provide information on the ways feminist activists are using digital tools to combat harassment, raise awareness, and organize for social and political change across the globe. Lastly, the book provides practical resources and tips to help students, educators, institutions, and researchers stop online harassment.

Here’s our chapter abstract:

Nieborg and Foxman discuss the event known as Gamergate, a niche misogynistic online movement primarily targeting female game developers and critics. Drawing on both discourse and content analyses of a corpus of U.S. news publications, this chapter focuses on how Gamergate events were “mainstreamed,” or normalized and subsequently cited by mainstream outlets. Analysis shows that such coverage breaks down into two phases. First, Gamergate can be considered “the beginning of the end” of an era in game culture, during which an industry, developing and publishing games by and for young men, heavily favored masculine themes and marketing approaches. Second, Gamergate signals “the end of the beginning:” a new era in which online misogyny is increasingly recognized, scrutinized, and criticized by leading news organizations.

Here is the reference: Nieborg D., Foxman M. (2018) Mainstreaming Misogyny: The Beginning of the End and the End of the Beginning in Gamergate Coverage. In: Vickery J., Everbach T. (eds) Mediating Misogyny. Palgrave Macmillan, Cham. DOI: 10.1007/978-3-319-72917-6_6

If you have institutional access, you can find the entire book here, and our chapter can be downloaded here. As always, feel free to send me an email, I’ll be more than happy to send you the final PDF of the chapter. Some people are saying that if you put the DOI in Sci-Hub, you can download the chapter, but who knows if that’s true…

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