– 2016 (November 24). “Crushed by Candy: The Political Economy of Free-to-play”. Lecture at The Games Institute, University of Waterloo, Waterloo, CA.

– 2016 (October 11). “The Political Economy of Games”. Lecture at Informatics Institute, University of Amsterdam, NL.

– 2016 (October 11). “The Power of Platforms”. Keynote at Executives Global Network (EGN) Nederland, Rotterdam, NL.

– 2016 (May 31). “Content Monetization on Digital Distribution Platforms.” Lecture at Creative Industries Research Seminar, Erasmus University Rotterdam, NL.

– 2016 (April 27). “App Advertising & Blockbuster Economics.” Lecture at CMS Class 611, at MIT, Cambridge, MA., USA.

– 2016 (April 20). “Between a Rock & a Hard Place. The Mainstreaming of Games Journalism.” Lecture at MIT’s Comparative Media Studies & Writing program, at MIT, Cambridge, MA., USA.

– 2016 (April 12). “Gamification & Platforms”. Keynote at Dutch Premier League seminar, Amsterdam, NL.

– 2016 (March 29). “Content Monetization on Digital Distribution Platforms.” Lecture at Rotterdam School of Management, Erasmus University Rotterdam, NL. /w Joost Rietveld.

– 2016 (March 22). “Gamification & Klantgericht ondernemen.” Lecture at Nyenrode Business University, Breukelen, NL.

– 2016 (February 24). “Game Journalism: Normal in its Abnormality.” Lecture at MIT’s Education Arcade, at MIT, Cambridge, MA., USA.

– 2016 (February 22). “App Advertising & Blockbuster Economics.” Lecture at College of Arts, Media and Design, Northeastern University, Boston, MA., USA.



– 2015 (December 14). “Payrolling & playrolling”. Keynote at Het Nationale Payrolling Congres. Media Plaza, Utrecht.

– 2015 (December 7). “Play & Urban Leisure”. Masterclass at Creative Business Lab, Hogeschool InHolland, Diemen, NL.

– 2015 (November 25). “The Political Economy of Platforms”. Lecture for Multimedia & Entertainment Technology course at The Hong Kong Polytechnic University, Hong Kong.

– 2015 (November 24). “A closer look at Candy Crush”. Talk for TRC research group at the Chinese University of Hong Kong, Hong Kong.

– 2015 (October 3). “App Economics”. Talk at the European Ig Nobel Prize Awards, Science Center NEMO, Amsterdam, NL.

– 2015 (June 9). “Games, Serious games and Gamification”. Keynote at “Gaming in Amsterdam” for the Gemeente Amsterdam, Amsterdam, NL.

– 2015 (April 30). “Free-To-Play. Free-To-Design?” Talk at Hack/Play Festival, De Brakke Grond in Amsterdam, NL.

– 2015 (April 9). “De Theorie & Praktijk van Gamification”. Talk for “Mastersession Gamification: How to make it happen?” at Platform voor Klantgericht Ondernemen at ContactCare in Amersfoort, NL.

– 2014 (March 3). “Een kritische kijk op de app economie”. Talk for Fluxlezing at Hogeschool der Kunsten (HKU) in Hilversum.



– 2014 (November 21). “Candy Crush Saga and the political economy of platformed connectivity”. Talk at International workshop ‘Amateurs and/as Experts’: User Typologies at Maastricht University in Maastricht.

– 2014 (October 30). “Geesteswetenschappen presenteert: dr. David Nieborg”. Talk at Spui 25 – Academisch-cultureel Centrum in Amsterdam.

– 2014 (September 24). “Playing war”. Talk at Studium Generale at TU Eindhoven, Eindhoven.

– 2014 (August 27). “The Political Economy of Games”. Workshop at the Identity and Interdisciplinarity in Games and Play Research Summer School at Utrecht University, Utrecht.

– 2014 (August 25). “Game criticism and journalism”. Workshop with dr. R. Glas at the Identity and Interdisciplinarity in Games and Play Research Summer School at Utrecht University, Utrecht.

– 2014 (July 24). “Winning! Platform Strategies in the Digital Games Industry”. Panel hosted at the MIT Platform Strategy Summit at MIT’s Media Lab, Cambridge, USA.

– 2014 (June 18). “App Economics: On mobile marketing and user acquisition”. Paper presentation at the Social Media and the Transformation of Public Space conference at the Royal Netherlands Academy of Arts and Sciences.

– 2014 (May 19). “From Triple-A to Free-2-Play: A political economic perspective on the game industry”. Talk at MIT’s Game Lab luncheon, Cambridge, USA.

– 2014 (May 7). “From Triple-A to Free-2-Play: A political economic perspective on the game industry”. Talk at MIT Comparative Media Studies/Writing, Cambridge USA.



– 2013 (November 28). “Games, Gamification & Out Of Home”. Talk at Kinetic Futures Interactivity Events, Muziekgebouw ‘t IJ, Amsterdam.

– 2013 (November 20). “Naar een digitale communicatiestrategie: Het belang van sociale media, infotainment en gamification”. Talk at Jellinek Preventie in Amsterdam.

– 2013 (November 19). “Overheidscommunicatie – out of the box”. Keynote at Regionaal Veiligheidscollege Midden-Nederland in Amersfoort.

– 2013 (September 26). “HR & Innovatie: Het geval America’s Army”. Talk at Public Finance Herfstbijeenkomst at RAET, Amersfoort.

– 2013 (September 25). “From Premium to Freemium”. Talk at Sanoma’s Commerce Accelerator, Amsterdam.

– 2013 (May 23). “Ken je kiezer: De lessen van Obama”. Keynote at Nationaal Congres Gemeenten & Sociale Media, EYE, Amsterdam.

– 2013 (May 17). “Innovatie in politieke campagnes: Lessen van de Obama campagne”. Talk at Nationaal Congres Onderwijs & Sociale Media, EYE, Amsterdam.

– 2013 (February 7). “Life is a game”. Talk at Museum voor Communicatie, Den Haag.

– 2013 (February 6). “De (On)Macht van Netwerken”. Talk for Provinciale Staten Drenthe. Provinciehuis, Assen.

– 2013 (February 6). “Amerikaanse verkiezingen & Social Media”. Talk at Dag van de Ambtenaar 2.0. Provinciehuis, Zwolle.

– 2013 (January 29). “The Gamification of Events”. Masterclass at the The European Meetings & Events Conference, Montreux (CH).



– 2012 (December 6). “Politieke participatie: Obama’s digitale strategie”. Talk for Provincie Overijssel, Provinciehuis, Zwolle.

– 2012 (November 26). “Life on the Campaign Trail. Obama’s Digital Strategy”. Talk at /dev/haag design & technology meetup #16 Den Haag.

– 2012 (November 3). “The Ground Game. Gamification & US politics. Talk at Y Community 9: Gamification, at Nemo, Amsterdam.

– 2012 (November 2). “Landmacht of Luchtmacht? De Toekomst van Politieke Mobilisatie”. Social Media Cafe Koninklijke Landmacht, Bernardkazerne, Amersfoort.

– 2012 (October 15). “Come out & play! – Games & gamification. Talk at Sentara Healthcare, Norfolk, Virginia.

– 2012 (September 20). “The Winner Takes All”. Talk at TedxBreda, Breda.

– 2012 (September 18). “Voorwaarts! Social politics in 2012”. Talk at Social Media Club 070, Den Haag.

– 2012 (September 6). “Forward! Social politics in 2012”. Keynote at Newgenes Innovation Walking Drink, Amstelveen.

– 2012 (September 1). “De Boekenapps en 3D-ontwikkelingen” & “Games, al bijna klassiek”, discussion and talk at Manuscripta 2012, Westergasfabriek, Amsterdam.

– 2012 (August 31). “Everybody’s doing it: Games & Gamification”, talk at Bright Night #19, Pakhuis de Zwijger, Amsterdam (video).

– 2012 (June 4). “Social Politics: Obama’s digitale strategie”, talk for Socionext at KPMG HQ, Amstelveen.

– 2012 (May 23). “Social Politics”. Talk at “The Best Idea Competition”, Radboud Universiteit, Nijmegen.

– 2012 (May 9). “Gamification, waarom nu?”. Talk at Social Media Club Utrecht #24 Gamification, Utrecht.

– 2012 (April 24). “The Value of Games in Companies“. Talk at Playing the future: the rol of gaming in our society, a gaming conference in Genk, Belgium.

– 2012 (April 3). “The ROI of Fun & Engagement”. Talk at The ROI of fun organized by Sogeti’s VINT, Baarn.

– 2012 (March 29). “@gamespacelnl”. Talk at Eerste Nationale Twittergala at SPUI25, Amsterdam.

– 2012 (March 15). “eHRM & Gamification: Game-oplossingen voor retentie en betrokkenheid”. Talk at eHRM conference, Fokker Terminal, Den Haag.

– 2012 (February 14). “Engagement Design: de combinatie van gamification en social media”. Talk at Studium Generale Leiden, Hogeschool Leiden, Leiden.

– 2012 (February 9). “Use and Uselessness of Gamification: the search for true engagement”. Talk at The Social Conference, Pakhuis de Zwijger, Amsterdam.



– 2011 (October 24). “The Expansion Pack Economy: Lessons learned from the console game industry“. Talk at Games for Health Europe, Muziekgebouw ‘t IJ, Amsterdam.

– 2011 (October 13). “Geen Grijs Gebied: Games & geweld”. Talk at Congres Culturele Criminologie organized by Willem Pompe Instituut, Universiteit Utrecht, Utrecht.

– 2011 (October 5). “Hoe worden games ingezet binnen overheid en bedrijfsleven”. Symposium Immorality organized by Inter-Actief, Enschede.

– 2011 (October, 4). “De (on)macht van sociale media”. Talk at the Krachtige Taal event during the Vredesdagen, Universiteit Utrecht, Utrecht.

– 2011 (September 30). “Hope of Hype? Social media en openbaar bestuur”. Keynote at “25 Jaar Thorbecke Academie”, at the NHL, Leeuwarden.

– 2011 (September 27). “Sequels, sequels, sequels”. Talk at Gamelab#9 on sequels, at Pakhuis de Zwijger, Amsterdam.

– 2011 (July 13). “#winning: Games & Gamification”. Keynote at Netwerk023 gamification event, Haarlem.

– 2011 (June 30). “Game journalistiek 101”. Talk & discussion at “Games & Journalism: Hoe tillen we de berichtgeving over games naar een next level?”, event at De Waag Amsterdam.

– 2011 (June 7). “De (on)macht van sociale netwerken”. Talk at Studium General Leiden. Hoogeschool van Leiden.

– 2011 (May 28). “Triple-A: The political economy of the blockbuster videogame”. Talk at the University of Amsterdam Universiteitsdag 2011, Amsterdam.

– 2011 (May 5). “Call of Duty: The Rise of the Uber-Blockbuster”. Paper presented at Games and Innovation Research Seminar. University of Tampere, Finland.

– 2011 (April 27). Debate at “Debite – boksringdebat over games” organized by SETUP, Utrecht.

– 2011 (April 23). “Previewing Games: The Anticipatory Logic of Game Journalism”. Paper presented at the 2011 PCA/ACA conference in San Antonio, Texas.

– 2011 (April 15). “How to stay relevant? Steering the discourse ¨on serious games”. Presentation at STT Expert Meeting: Play or be played – games, their technologies and their consequences. Delft Technical University, Delft.

– 2011 (April 6). “De (on)macht van sociale netwerken”. Talk at the Hogeschool Windesheim, Zwolle.

– 2011 (March 30). “De hype voorbij”. Keynote at Academy Noord opening event, Leeuwarden.

– 2011 (March 26). “The Inevitable Sequel: The Anatomy of the Next-Gen Console Game”. Paper to be presented at What Happens Next: The Mechanics of Serialization. At graduate student conference at the University of Amsterdam.

– 2011 (February 3). “Feit en fictie: trends binnen de game cultuur”. Talk at the annual This is IT congress organized by Gemeente Apeldoorn.



– 2010 (December 22). “Ignite Amsterdam 4” at Mediamatic Bank, Amsterdam.

– 2010 (December 7). “Tussen fysiek en virtueel: een discussie over het digitale spel”. Spui 25: Academisch Cultureel Centrum Universiteit van Amsterdam, Amsterdam.

– 2010 (October 21). “Game design voor maatschappelijke verandering”. Participant round table discussion on serious games at KNAW (Royal Dutch Academy of the Sciences), Amsterdam.

– 2010 (May 21). “Blurring Boundaries: War & Games”. Talk at ‘(new) Media and the United States’ event organized by the Netherlands American Studies Association (NASA), Utrecht.

– 2010 (May 20). “Journalistiek & Social Media”. Talk at Kringcongres 2010 at Hogeschool van Arnhem en Nijmegen (HAN), Nijmegen.

– 2010 (May 3). “Voortdurende tegenstellingen”. Opening talk for Upload Cinema’s “All Play and No Work” edition on games, De Uitkijk, Amsterdam.

– 2010 (March 11). “De visuele taal van virtuele oorlogsvoering”. Talk at Nest for the Texture Maps exhibit, The Hague.

– 2010 (March 30). “Yes we can? Nieuwe media gebruik in “the age of Obama”. 7AM, Buitenhof Den Haag.

– 2010 (March 2). “De zin en onzin van Media- en Cultuurwetenschappen” and host for BLIK’s FAQ Masteravond Media- en Cultuurwetenschappen. Studio T, Utrecht. (All talks online here).

– 2010. (January 26). “Individu 2.0 en de media van morgen”. Debat Individu 2.0. Tituskapel, Amsterdam.

– 2010. (January 21). “Mediawetenschappers en de Media van Morgen“. Studio T, Utrecht. Video and slides.

– 2010. (January 5). “Yes We Can”. Talk at: Inspiratie & Innovatie (IN2) event at Reed Business, Doetinchem.



– 2009. (December 9). “Mijn naam is David en ik ben gamejournalist”. Talk at: Xi/Bashers debatavond: Wat game-journalistiek zou moeten zijn. CREA cafe, Amsterdam.

– 2009. (November 27). “The Cultural Games Industry”. Paper to be presented at: Participating in a mediated world. Platform for Communication, Media, and Information (CMI) within the Royal Netherlands Academy of Arts and Sciences (KNAW), Amsterdam.

– 2009. (November 26). “Vrienden met Obama”. Talk at the Landelijk Psychologie Symposium, organized by the Stichting Studieverenigingen Psychologie Nederland (SSPN), Academiegebouw Universiteit Utrecht, Utrecht.

– 2009. (November 4). “Follow the money: New Media and Politics”. Talk at: Het mes in de democratie, Studium Generale, Hogeschool van Utrecht.

– 2009. (October 20). “Social Politics“. Workshop on politics and social media for KREM Corporate Social Networking. Zilveren Toren, Amsterdam.

– 2009. (September 7). “Nieuwe media & politiek – Obama’s campagne. Tussen hoop en hype”. Studium Generale Universiteit Utrecht. Academiegebouw Universiteit Utrecht, Utrecht. Watch the lecture online here.

– 2009. (September 4). “The New Gatekeepers? On the occopational ideology of game journalists”. Paper presented at at DiGRA 2009 – Breaking New Ground: Innovation in Games, Play, Practice and Theory. At Brunel University, West London, United Kingdom. With: Tanja Sihvonen.

– 2009. (May 28, June 2, 9). “Gaming 101″. Series of keynotes for Brunel‘s Innovation Evening. Various locations in The Netherlands.

– 2009. (June 4). “Recruiting en games: America’s Army.” Talk at Connexys‘ Doeltreffend werven! Seminar. Inn Style, Maarssen.

– 2009. (May 15). “Empower yourself, do research! Playing games during times of war”. Digital Material book launch. Studio T, Utrecht.

– 2009. (May 11). “Transparantie, Communicatie & Participatie: Obama en Nieuwe Media”. Talk at the Ministry of Education, Culture and Science. The Hague.

– 2009. (April 23). “De toekomst van games”. Deelname discussie: The Future of Games. Cultuurhuis Diamantslijperij, Amsterdam.

– 2009. (March 15). “De armchair traveller“. Impakt Festival. De Zondagsschool #7: Travel. Impakt Headquarters, Utrecht.

– 2009. (March 9). “In Obama we trust, online De marketingcampagne van Barack Obama“. Talk at Marketingdag voor de podiumkunsten at De Reehorst, Ede.



– 2008. (December 2). “Obama08 – Nieuwe media gebruik in “The age of Obama”. Lecture at Stifo@Sandberg (Stimuleringsfonds Nederlandse Culturele Omroepproducties), Amsterdam.

– 2008. (November 13). “Fable 2 and morality”. Talk for MIT/Harvard’s Valuable Games Group at MIT.

– 2008. (October 27). “War & Games”. Lecture at Massachusetts Institute of Technology (MIT) for a course on games.

– 2008. (September 24). “Looking back into the future – Some notes on virtual worlds and “those things that youngs kids do”. Keynote at Picnic 08, Amsterdam.

– 2008. (June 19). “Games as social networks”. Lecture at CSN Conference 2008 at De Industrieele Groote Club, Amsterdam.

– 2008. (May 20). “Direct Marketing & Games”. Lecture for DeMeter, an event called De Toekomst van DM at Hotel Arena, Amsterdam. In co-operation with Codemasters.

– 2008. (May 13). “Een blik op de (virtuele) toekomst – Over avatars, Vrienden en vrienden, mmorpgs en WoW”. Lecture for Vredestein Inc. in Enschede.

– 2008. (May 8). “War & Games”. Lecture at the Design Academy in Eindhoven.

– 2008. (May 8). “Marketing & Games”. Workshop session at Marketeer Congres 2008 at the TU Eindhoven.

– 2008. (February 12). “Yes we can! Wat kunnen we leren van de Obama campagne?”. Talk at IKT (IKT-Werkgroep Productie, Logistiek & Techniek) in Hengelo.



– 2007. (November 22). “De betrokken gamer? – De inzet van inzicht uit de game cultuur voor marketing“. Workshop at CSNConference in Amsterdam.

– 2007. (November 22). “Voorbij de morele paniek: Gamecultuur anno 2007“. Lecture at Studium Generale University van Maastricht.

– 2007. (November 14). “War Games: Propaganda vs Marketing”. Lecture at the Koninklijke Militaire Academie in Breda.

– 2007. (October 9). “Games & Ethiek: Propaganda vs Marketing”. Lecture at Hogeschool InHolland in Haarlem.

– 2007. (June 14). “‘Don’t sponsor a game that is a playground for criminals!’ – The many media frames of Second Life”. Lecture at Twente University at the Interdisciplinary Second Life Workshop in Enschede.

– 2007. (March 13). “Second Life nader bekeken”. Lecture at Hogeschool van Amsterdam event Pimp your web in Almere.



– 2006. (December 13). “Een dag uit het leven van een game onderzoeker – een analyse van de morele paniek omtrent games”. Lecture for Off-Screen at CREA in Amsterdam.

– 2006. (November 28). “Games and Advertisement – Beyond Banners and Billboards”. Lecture at Next Night 1.0 for Generation Next in Amsterdam.

– 2006. (October 10). “‘We want the whole world to know how great the U.S. Army is!’ – Computer Games and Propaganda”. Lecture at the NATO workshop on “Exploiting commercial games for military use”. At TNO Defensie & Veiligheid, Soesterberg.

– 2006. (October 6). “‘We want the whole world to know how great the U.S. Army is!’ – Computer Games and Propaganda”. Paper presentation at Gaming Realities – A Challenge for Digital Culture conference. Athens, Greece.

– 2006. (September 15). “The Expansion Pack Economy”. Paper presentation at Playful Subjects II: Games and Technology Colloquium.University of the West of England, Bristol.

– 2006. (September 8). “The Expansion Pack Economy”. Paper presentation at Media Change and Social Theory conference. St. Hugh’s College, Oxford.

– 2006. (June 15). “Only an Open Source Ethos? – A closer look at First Person Shooter PC-game modifications”. Presentation at Holland Open Source Conference 2006, Amsterdam. June 15-17, 2006.

– 2006. (June 12). “Hoe ver kan je gaan? vrij ver…”. Lecture at the Hogeschool van Amsterdam for an Ingame Advertising Event.

– 2006. (April 13) “The Expansion Pack Economy – The gaming industries”. Paper presentation at the Popular Culture Association (PCA/ACA) conference in Atlanta, GA. /w Shenja van der Graaf.

– 2006. (April 5) “Empower Yourself, Defend Freedom/Do Research”. Leture at Mediamatic, a cultural institution in Amsterdam, at an evening called War Salon.

– 2006. (March 29) “First Person Paradoxes”. Paper presentation at Game Set and Match II at Delft University.



– 2005. (September 8) “Observing others play – The practices of online first person shooter PC-gamers”. Paper presentation at the Young People and New Technologies conference at University College Northampton.

– 2005. (April 10) “Military Game(r)s” & “Modificatie Cultuur”. Two lectures at the Culturele Zondag organised by the Utrecht Community.

– 2005. (January 11) “Am I mod or not?” Paper presentation at the Creative Gamer Seminar at the Hypermedia Laboratory on the University of Tampere.



– 2004. (September 10) “America’s Army”. Lecture at the Dutch DiGRA chapter.

– 2004. (September 7) “America’s Army: more than a game?”. Paper presented at ISAGA 2004 conference Bridging The Gap: Transforming Knowledge into Action through Gaming and Simulation (München: Ludwig Maximilians University).

– 2004. (February 20) “Military Game(r)s: spel of simulatie ” (Military Game(r)s: game or simulation) by David Nieborg at the Institute of Military History in Den Haag.



– 2003. (December 10) “Together We Brand: An Army of Gamers” by David Nieborg & Shenja van der Graaf at the University of Amsterdam. English Text Note: Invited presentation on the topic of war and simulation. Last presentation of the lecture session “War and Visual Culture” by Bernadette Kester.

– 2003. (December) “A First Person Analysis ” paper presented at Game Analysis Methodology course at the IT University in Copenhagen.

– 2003. (November 4) “Together We Brand: America’s Army” by David Nieborg & Shenja van der Graaf at Level-Up Conference.

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