column on price discrimination


This week’s column discusses dynamic pricing, or rather, price discrimination. With the advent of free-2-play titles and digitale distribution publishers have an incentive to experiment with pricing strategies. One of the more advanced strategies is to pinpoint “high rollers” (see my column on whales) and have them pay more for ingame assets than “regular” or new players. I end the column with an example of “positive” discrimination by Valve who are discussing ways to reward good/valuable players. And yes, let’s be honest, I am particularly proud of the last sentence in my column.

Voor mij zal gamen in de toekomst een goedkope hobby worden. Ik ben krenterig en heel grappig.

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