Academic book chapter on the economics of casual games

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As always, I am incredibly happy and proud to publish new academic work. For a volume titled “Social, Casual and Mobile Games – The Changing Gaming Landscape” I contributed a chapter on the shift from premium to freemium business models. You can browse through the introduction of the book on Google Books or take a look at the website of Bloomsbury Academic.

My chapter is titled: “From premium to freemium: The political economy of the app.” My chapter is open access (woohoo!) so you can download the formatted chapter here as a pdf! And here’s the full reference: Nieborg, D. (2016). From premium to freemium: The political economy of the app. In T. Leaver & M. Willson (Eds.), Social, Casual and Mobile Games: The Changing Gaming Landscape (pp. 225–240). London and New York: Bloomsbury Academic.

Here’s the book’s blurb: “Social, casual and mobile games, played on devices such as smartphones, tablets, or PCs and accessed through online social networks, have become extremely popular, and are changing the ways in which games are designed, understood, and played. These games have sparked a revolution as more people from a broader demographic than ever play games, shifting the stereotype of gaming away from that of hardcore, dedicated play to that of activities that fit into everyday life.

Social, Casual and Mobile Games explores the rapidly changing gaming landscape and discusses the ludic, methodological, theoretical, economic, social and cultural challenges that these changes invoke. With chapters discussing locative games, the new freemium economic model, and gamer demographics, as well as close studies of specific games (including Candy Crush Saga, Angry Birds, and Ingress), this collection offers an insight into the changing nature of games and the impact that mobile media is having upon individuals and societies around the world.”

And as a bonus, for the book’s launch Bloomsbury is offering 40% off the normal price, which makes the eBook version actually affordable for humans, not just libraries! Details here.

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